THE EVERLUR BRAND
Hi, we are Saba and Shokouh, sisters and founders of everlur - crystal jewelry for manifestation.
Over the past 15 years we have manifested things in our lives we once thought were impossible and have made it our obsession to share the magic of healing crystals with you so you can turn your dreams into reality just like we do every single day.
We were born in Iran after the Iranian revolution of 1979.
Our parents had spent a few years in the US as grad students and had returned to Iran in hopes of rebuilding the country after the overthrow of the Shah. Once they returned, they realized that the democracy they had been promised was replaced with a religious dictatorship.
They started speaking up and became political activists against the regime fighting for freedom and justice.
In the early 80s the new government ordered the arrest of all political opposition. Our father alongside other family members were arrested as political prisoners.
I remember going to the prison to visit him as a young child wishing he could come home with us. Our mom became a single mom taking care of 2 children and working hard as a seamstress to provide for us.
After five years in captivity, on a sad and tragic day, twelve of our family members were executed in the prisons of Iran. Overtaken by this tragic loss and hoping for a better future, we left our country, friends, and family to start a new life in Germany.
We didn’t have much as new immigrants and lived in a 500 sqft apartment with little money in our pockets and a heart full of hopes and dreams. Our parents always regretted returning to Iran and dreamed about moving to America again one day. After an awfully long and costly process of acquiring visas, we immigrated to the US about 12 years later.
Over the years, we saw our parents start businesses and build our lives back up from zero. They were entrepreneurs and business owners themselves, but we were taught that going to college and working a corporate job was the only secure way to success. Although we are incredibly grateful for the education we received and the experiences we gained through our corporate careers, this path was not fulfilling for either of us. We had a different idea of what “success” meant to us.
We felt completely trapped spending 10 hours a day doing something that was not fulfilling, drowning in self-doubt and disappointment, and feeling like we had let ourselves down - which is exactly when our biggest breakthrough happened!
Life seemed impossible at the time and the trauma and limiting beliefs we programmed into our minds throughout our journey could have cost us everything we had manifested.
When will you stop living other people’s dreams and finally go after your own?
What will it take for you to let go of your fears and limiting beliefs and go after those dreams you always thought were impossible to reach?
We did not want to give up on the thought that there was more to life than what was available to us at the time. And so, we became students of manifestation, committed to changing our mindset and utilizing the power of intention setting and conscious manifestation to change our reality. We learned from spiritual icons and coaches such as Tony Robbins, Abraham Hicks, and Manifestation Babe as well as our beautiful crystals who guided us to unleash our hidden potential and adopt beliefs that transformed every aspect of our lives - and with that our biggest mission was born!
We became passionate about telling our story and helping others go after their dreams while working to heal our own traumas. Being born in a war zone in the middle east and going through some incredibly hard times taught us just how strong and resilient we can be, and all that we are capable of overcoming!
If we grew up the way we did with the traumas that we suffered and we managed to be where we are today, others could do it too. We wanted to get this message out and empower and motivate others, especially women, to work towards healing and accessing their inner warriors to manifest the life of their dreams. And that is how ‘everlur’ was born.
Our intuition lead us to the name ‘everlur’. Our father comes from the Luri tribe of Iran. The Luris lived an incredibly hard nomadic life in the mountains of Zagros. We wanted to remember where we had come from and to draw strength from the remarkable lives of our parents and ancestors.
We know how it feels to want more out of life. Whether your goal is to prosper financially, become a healthier version of yourself, or find true love, everlur healing crystal bracelets infused with the high frequency of crystal singing bowls and chanting mantras, will give meaning to your intentions and give your energy a direction to travel through. This leads you to take inspired action towards your goals so you can become the most abundant version of yourself.
We do not sell jewelry. We give you the power to transform yourself so you can transform the world around you.
everlur represents resilience, bravery and healing, and the power we have within to manifest the lives we are worthy of living.
We are so excited that you are joining us on this journey!
Saba & Shokouh
P.S. Read about what makes our bracelets special here.